Govt.nz's style and design guide
The style, design and accessibility of Govt.nz are defined in our style and design guide. You can use, share or adapt it under a Creative Commons CC-BY 4.0 licence.
About the guide
This guide sets out how we write for Govt.nz, and how we apply grammar and punctuation.
It also incorporates a design pattern library that describes how we use the design styles and elements on the site, including typography, colours and graphics.
Who it’s for
This guide can be used by anyone interested in web content and design, including:
- web and UX designers
- content writers, editors, strategists and designers
- developers and testers
- business analysts
- website managers and owners.
We welcome your feedback.
Using our style and design
If you find the information helpful, you can share, use and adapt it for your organisation. Like much of our content, this guide is released under a Creative Commons CC-BY 4.0 licence.
We make changes to this guide whenever testing and feedback tell us there is a better way to present the information on the site. We aim to keep this guide up to date with any changes.
Principles and purpose
Our content and visual style should make Govt.nz:
- easy to use
- easy to read and understand
- accessible to everyone
- available on any device
- straightforward, human, authoritative and impartial.
Style and design references
When we make style and design decisions, we refer to:
- NZ Government Web Toolkit Standards
- Oxford Dictionaries
- Te Aka Māori Dictionary
- Draft US Web Design Standards
- GOV.UK style guide
New Zealand Government Web Toolkit
The Web Toolkit contains further guidance on:
- content design and writing for the web
- managing content in a project environment
- web accessibility for content editors
In this section
This guide sets out how we write for Govt.nz.
Find out how we use fonts, headings, text, links, lists and other content elements.
We use colours and graphics, including images and logos, in ways that support our website's purpose and ensures its accessibility.