Linking to on your home page

We've had a number of questions about linking to from your website, so thought we'd give you the low down, as it stands.

Our recommendations are to:


The reasons for this latest advice are that:

  • The All-of-Government logo (JPG, 75kB) is being retired because the website it names no longer exists.
  • Links to now redirect to the new website.
  • The next version of the Web Usability Standard will require that home pages link to instead of
  • The next version of the All-of-Government Brand Policy and Guidelines will require the use of the “New Zealand Government” and "Te Kāwanatanga o Aotearoa" logos and linking to

Until the Web Usability Standard and All-of-Government Brand Policy and Guidelines are updated, we suggest you go with our recommendations.

If you have any questions, please let us know.


  1. Comment #1. Liz Barlow:

    I do love the font of this logo. Is there a full font in this style or was it bespoked up for the logo?

  2. Comment #2. rob:

    Can you please provide different format like svg or png format.

  3. Comment #3. Jennifer Geard Jennifer Geard:

    Hi there!

    You recommend using only the “New Zealand Government” logo, as shown at, and say that the next version of the brand policy and guidelines will require that logo.

    The Technical Style Guide has two logo images that don’t show web addresses. One is “New Zealand Government”. The other is “Kāwanatanga o Aotearoa”. We use the Kāwanatanga logo for about half our websites, and rather like it.

    Does your advice here mean that as we review our sites we should move back to the English version, or will the Māori version still be acceptable?

    (I’m assuming this is an oversight!)

  4. Comment #4. Danielle Crooks

    Hi Liz
    Thanks for your question. I’ve emailed the State Services Commission to ask them as administration of the All-of-Government Brand is their responsibility. I have copied you into the email so hopefully we’ll hear back soon.

  5. Comment #5. Danielle Crooks

    Hi Rob,
    Thanks for your question. I’ve emailed the State Services Commission (and copied you in) to see if they can provide the logos in either of these formats for you. Watch this space.

  6. Comment #6. Danielle Crooks

    Hi Jennifer,
    Thanks for your comment. Apologies, that was an oversight. I’ve updated the blog to include both the ‘New Zealand Government’ and ‘Te Kāwanatanga o Aotearoa’ logos, with a link to both logos. Thanks for pointing this out and please do continue to keep using the Māori version on your websites.
    Thanks 🙂

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