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Each month, over 35,000 New Zealanders trust to be their source of news, contact and information for the gay communities.

With packages starting from $100+GST per year, we will work with you to achieve the best return on your investment. To find out how advertising with could benefit your business, contact us via our Advertising Enquiry form.


Founded in 1997, puts journalistic integrity and the gay community at the centre of everything we do. News, feature articles, reviews, national event information, scene pics and our online and printed Scene Guide are all published to a high standard of accuracy and neutrality.'s website and award-winning Facebook presence are kept up to date on a daily basis, with an average of five news and feature articles published by our experienced journalists each day. Our users and volunteers regularly contribute blog posts, scene pics, classifieds and nationwide information on community events, venues and organisations. This keeps our readership, and your audience, returning to on a daily, sometimes even hourly, basis.

The free Gay Guide is printed and distributed nationwide on a quarterly basis. Targeted as a source of information to those new in town, taking a trip out of town, or those new to our communities in general, the Gay Guide is often the first port of call for finding a gay community venue, organisation or business.

Why advertise with represents a market of highly engaged, community orientated consumers.
Typical users of can be:

Research shows our market to be tech-savvy, early adopters, with over 50% purchasing an entertainment or travel product on their mobile in the last year. We have high levels of disposable income with 41% of us owning a dog, and 28% have made a conscious decision to support a business or brand as the result of their pro-LGBT policies or practices.
(*Source: CMI's 8th Annual LGBT Community Survey, September 2014)

LGBT targeted websites are also the best way to target this market, with LGBT audiences more likely to have visited a LGBT website or blog in the last 7 days than any other format of LGBT media (including print publications, streaming video, mobile app or TV programming), or equivalent formats of mainstream media. (*Source: CMI's 8th Annual LGBT Community Survey, September 2014) readership represents a much more highly engaged readership when compared to that of our main opposition, Gay Express. In a recent analysis of reader interaction with Facebook, a key tool in reaching audiences and directing them to view articles, posts covering the same news item on's active Facebook page ( received consistently higher interaction than that of Gay Express:

Post date
Facebook likes
Gay Express
Facebook likes engagement
vs Gay Express
09th January 2015 213 70 3 times higher
12th January 2015 53 2 26 times higher
13th January 2015 129 6 21 times higher
18th January 2015 126 9 14 times higher
*data sourced from the and Gay Express Facebook pages on 21/01/2015 at 11am.
Findings independently verified by Survey Works.

Advertising Options

Online - Business Listing
Online - Display advertising
Print - Gay Guide
Get in touch today to find out what's right for your business.
Contact us today via our Advertising Enquiry contact form.

* Source: Community Marketing Inc (CMI) 8th Annual LGBT Community Survey, September 2014: