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Key messages

About / Key messages

What we do to support our aims

  • Our Information Service provides books, DVDs, pamphlets and online information on mental health-related issues.
  • We provide suicide prevention information through our Suicide Prevention Information Programme.
  • We work with the national Like Minds, Like Mine campaign telling people’s stories, working with families, service providers and employers to help reduce stigma and discrimination associated with mental illness.
  • We promote men’s mental health and wellbeing through the Movember funded work on four programmes.
  • We promote the Five Ways to Wellbeing (Connect, Give, Take Notice, Keep Learning and Be Active) that  contributes to vision of a society where all people flourish.
  • We are further developing our programme (Working Well) to create mentally healthy workplaces.
  • We are working in schools to test an innovative programme using the concept of mindfulness to increase children’s mental wellbeing and resilience.
  • We work with other organisations (such as the Ministry of Social Development) on individual projects,eg, Information for Parents, Families and Friends (IPFF).
  • We work with the media to run balanced stories about those with experience of mental illness and avoid sensational headlines.  

Our key messages


The Mental Health Foundation is committed to Te Tiriti o Waitangi and its Articles being honoured, enacted, upheld and incorporated into our mahi. 

Other ethnicities, eg, Asian, PasifikaOur vision of a society where all people flourish means that diversity is welcomed and all communities respected, and we support initiatives that promote the wellbeing of those communities, eg,  Kai Xin Xing Dong, refugee community work etc.
Older people


The mental health of older people is a priority and mental health promotion/positive mental health is as relevant for older people as all others.
Young peopleWe need to support young people's mental health and wellbeing. By helping them develop the skills they need to deal with stress and life’s challenges, we will help ensure they reach their potential as flourishing, mentally healthy adults.
Rainbow communitiesWe support any initiatives, eg, the Marriage Amendment Act, that help increase the wellbeing of New Zealand's rainbow communities.
Stigma & discriminationStigma and discrimination are one of the major barriers to a person's recovery. First and foremost, we advocate for and value and include those around us who are experiencing or have experienced mental illness. We encourage New Zealanders to do the same.
Suicide preventionWe all have a role to play in suicide prevention – as friends, family members, partners, community members, colleagues or clinicians/professionals. As well as supporting individuals in distress, suicide prevention includes building connection to culture and developing a strong sense of identity, strengthening communities to develop and sustain wellbeing and reducing risk at a population level by addressing inequalities. Our Suicide Prevention Information service exists to increase people’s understanding of suicide prevention and their capacity to help those around them.    
WellbeingThe Mental Health Foundation believes that we all should enjoy positive mental health and wellbeing, and our vision is for a society where all people flourish.